NVIDIA Reportedly Raises GPU Kit Costs, but Retail Prices May Not Move Immediately

A reported NVIDIA price increase covers GPU and memory kits using both GDDR7 and GDDR6, but the affected cards, regions and retail impact remain unknown.

A reported NVIDIA price increase covers GPU and memory kits using both GDDR7 and GDDR6, but the affected cards, regions and retail impact remain unknown.

In 2016 I replaced my GTX 980 with a GTX 1080 the moment it launched, because the gap made the decision for me. In 2026 I own an RTX 4090, the RTX 5090 is a quarter to a third faster at prices near double its MSRP, and for the first time in my years of building PCs the right upgrade is none. Here is my read on how we got here, with the numbers.